/ Case Study · Brand Build & E-commerce
End-to-end brand build for a boutique activewear and wellness label. Positioning, identity, Shopify, ongoing content.
Brief
Karen's brand. The studio runs positioning, brand identity, art direction and ongoing creative. The aim was a premium activewear label that reads as considered rather than performative, sitting adjacent to fashion rather than fitness.
Tones
Mauve #9B7E8C,
Dusk #D9B7B0,
Cream #F4EFE6.
Soft, restrained, free of the saturated jewel tones that dominate the activewear category.
Status
Active retainer. Quarterly campaign rhythm, ongoing art direction and copy. Full case study with results publishing later in 2026.
End-to-end brand build with Shopify storefront and content systems.
Setup phase complete. Now in active monthly retainer.